Checklist

Retail/Brand Checklist:

Mouth-watering effect

Within one's budget (WTP)

Trustworthy

Great design

Great quality

Classic

Modernity

Minimalism

Retro/vintage

Stylish

High expectations for updates

Simple store layouts

Inviting yet exclusive

Reason to repurchase

Coming in just to look around

Detailed descriptions/stories/images

Listening